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Influence: The Psychology of Persuasion (Ukrainian Edition)
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Ukrainian edition of Influence by Robert Cialdini. Ukrainian title: Психологія впливу.
The revised and expanded edition of a classic first published in 1984, with new research, new ideas and new examples.
What makes a person say yes? How do you persuade others, and how do you keep from being persuaded against your own interest? Cialdini sets out the mechanisms of psychological pressure and of manufactured competition, and gives advice, drawn from everyday life, on how not to be taken in by insistent advertising.
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