Economy: how Generation Z changes the future of business - 9786177544516
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Generation Z is changing everything. The businesses we are used to are mostly not adapted to sell or promote products the way Generation Z is used to buying. Companies usually recruit new employees not where Generation Z looks for jobs, and HR professionals who are 20 years older don’t always understand what this generation needs and expects from employers and senior colleagues.
Companies that quickly understand the characteristics of Generation Z, adapt, and manage to earn their loyalty will lead their industries for the next 15–20 years. Those who fail to adapt will inevitably disappear. We all need this new knowledge today because right now, as Generation Z matures, it is becoming a part of the labor market and the fastest-growing group of consumers.
Zconomics is the most comprehensive guide to interacting with Generation Z youth. From this book, you will understand how leaders should adapt their sales, marketing, products, and growth, hiring, and personnel management strategies to earn the loyalty or purchasing power of this influential and important generation of consumers, workers, and trendsetters. Zconomics is a practical guide, grounded in experience and over 60 specialized studies, for understanding and organically integrating the new generation into all aspects of your business.
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